060. B2B vs B2C Marketing, Measuring ROI, & More with Harrison Han

In this special guest episode of Demand Gen Studio we sat down with Harrison Han from Polydeck.Harrison shared his background as a marketer, his experiences in B2B vs B2C marketing, ways to effectively measure marketing ROI, sales & marketing alignment, and more. Thanks for joining us, Harrison!0:00 Intro3:21 Differences Between B2B & B2C Marketing9:58 Marketing Strategies In Different B2B Industries14:37 Measuring Marketing ROI23:05 Sales & Marketing Alignment27:48 Demand Capture Activities vs. Brand Awareness32:02 Conclusion🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about B2B vs B2C marketing → https://www.boundify.io/blog/b2b-vs-b2c-marketing📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/