#060: DEEP DIVE- The Superfan Revolution

After a brief hiatus of life getting in the way, we're back with a brand new episode. This week I wanted to discuss what has become a real buzzword in the music industry recently: superfans. I broke down why they've become such a lucrative market, how artists are shifting their strategies towards the top 1% of their fanbase and what you can do to build a die-hard fanbase without exploiting your most loyal supporters.