#060: DEEP DIVE- The Superfan Revolution

from Sound Advice- The Music Industry Podcast · host Olly Carter

After a brief hiatus of life getting in the way, we're back with a brand new episode. This week I wanted to discuss what has become a real buzzword in the music industry recently: superfans. I broke down why they've become such a lucrative market, how artists are shifting their strategies towards the top 1% of their fanbase and what you can do to build a die-hard fanbase without exploiting your most loyal supporters.

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This episode is 30 minutes long.

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This episode was published on February 26, 2025.

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