060 GUEST: How to Differentiate, and Sell at YOUR Price, with Lee Salz

Many salespeople think that they need to drop their price, or have the lowest prices to win business.  And when they do drop prices, if they do get the deal, they are giving away profit, many time unnecessarily. To win deals at the prices you want, the needed strategy is differentiation. Lee Salz shows us how to create meaningful value and stand out from the competition so we can deliver value, and sell at full price.