060 : How to write compelling copy with Rachel Kurzyp

from The Razor Sharp Show - Business, Marketing, and Personal Growth #StaySharp · host Ray Milidoni & Matthew Romania

In episode 060 of the Razor Sharp Show, Matt Romania interviews professional copywriter, Rachel Kurzyp. Rachel walks us through what makes compelling copy, three ways to get to know your audience, auditing your own website and marketing materials, how to write something from scratch using simple copywriting formulas, features of a great call to action, editing tips for clarity and recommended writing resources.

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This episode is 41 minutes long.

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This episode was published on January 23, 2017.

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