#061: 2021 Supplement Industry Awards

https://blog.priceplow.com/podcast/2021-supplement-awards Better late than never, it’s time to publish our 2021 Supplement Awards. Mike and Ben sat down to review 2021 at large, and then doled out a smaller batch of awards — all brand-based — compared to what we did for 2020’s year-end awards. In general, 2021 was a continuation of 2020, but with some added wrinkles due to the ongoing supply chain issues. The brands that came ready to deal in 2020 were the same ones that kept momentum in 2021. In addition, given the supply chain situation, this was not a great time to start a new brand, and few new ones were started – but one is definitely on our radar as a brand to watch in 2022. Finally, we have a new award that we’ll continue to award in the future: MVP of the year! This will go to a person who contributed incredible talents to the industry, beyond what any single brand or product accomplished. This is posted as Episode #061 on the PricePlow Podcast. Video and audio versions are below, with the details after that: https://www.youtube.com/watch?v=3LTqArSYgnM There are five awards: Best Supplement Innovator of the 2021 This year’s innovation of the year goes to Glaxon, hands down. Going through our Glaxon News page, you can see the numerous product releases, but also consider the new ingredients they brought to market too: BioNMN (in NAD+ Synergy) PeptiStrong GG-Gold (both in Glaxon Anomaly) NeoShield (in Protos Whey) Care4You ioCollagen DracobelleNu (both in Wonder Collagen) Pep2dia (in Xerion) MyoSeq and MyoSeq Vegan (in Xeno Amino and Protos Vegan) aXivite Sichuan Peppercorn These products are all innovative due to these ingredients and beyond. We discuss specifics behind Wonder Collagen, Protos Whey, Goon Mode, Neuro 365 and more. Note that the above list is not all-inclusive – there are even more new ingredients in those formulas! Looking forward, Glaxon is partnering heavily with GNC, who’s making major moves to push innovation forward. Since seeing Beyond Raw, we’ve become quite bullish on GNC, and are bullish on this partnership as well. More coverage to come on that in 2022 – but for 2021, the innovator is hands down Glaxon. Further details can be learned in Podcast Episode #057: with Glaxon’s CEO Michael Bischoff and chief science officer / formulator Joey Savage. 2021 MVP of the Year During Podcast #057 linked above, Mike joked that his “brand of the year” was actually a person — a man whose products were all over Mike’s supplement stack, yet across several brands. Of course, a person can’t win brand of the year, but they can win MVP of the year. That man’s name … Read more on the PricePlow Blog