#061 - IP Matters - Find Out Why with Erin Austin

I'm joined this week by the downright awesome Erin Austin, founder and CEO of Think Beyond IP. I put my hands up to Erin - I'm ashamed, as a business coach, to admit I know nothing about IP (Intellectual Property for those who know as little as me!) Thankfully, Erin is the perfect person to walk us through what IP is, and why it matters.A graduate of Harvard Law School, Erin is a consultant and lawyer who uses her 25+ years of practicing law, to help female founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit.Erin’s experience as a lawyer informs the elevated legal and strategic business advice she provides to her clients. She's passionate about using her expertise to create an economy that works for everyone.Through her own podcast, Hourly to Exit and her consulting practice, Think Beyond IP, Erin guides women on the journey of transforming their businesses from an unscalable expert-focused income-generator to a saleable wealth-building asset. Her special talent is helping women scale through the creation of IP-based revenue streams.By the end of this episode, I promise you'll just 'get it' like I did.Mentioned in the show:Think Beyond IP - https://www.thinkbeyondip.com/The Hourly to Exit podcast: https://www.thinkbeyondip.com/podcastThe Think Beyond IP YouTube channel: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosLinkedIn: https://www.linkedin.com/in/erinaustin/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com