#061: Judge Books by Their Cover - Why Every Store Should Sell Books with Alana Turner

Ready to add a little extra joy and profit to your retail shop?  In this episode of The Richer Retailer, Cathy sits down with one of our amazing clients, Alana Turner, the passionate owner of the joy filled store Poopsies, who’s making her second guest appearance on the podcast. Alana is back to share why books are one of the best-kept secrets in specialty retail. She spills the tea on how books create emotional connections, keep customers browsing longer, and boost sales, all while being low-risk and super easy to start. Whether you’re overwhelmed by choices or unsure how to begin, Alana’s got simple, practical tips to help you dive into the wonderful world of books and turn them into your store’s new favorite category. What You’ll Learn in This Episode: Discover why books aren’t just products, they’re emotional bridges between your brand and your customers. Learn how to turn a daunting book selection into a fun, addictive treasure hunt with the help of reps. Hear how books can fill product gaps and amplify your store’s personality like nothing else.   Key Takeaways: [03:38] The Importance of Books in Retail [06:07] Overcoming Hesitations in Book Retailing [08:51] Strategies for Selecting Books [11:29] Understanding Book Margins and Sales Millie Moment: Take a fresh look at your store, could books be the missing spark? Reach out to a book rep today and ask for a curated list tailored to your vibe. Start small, grab 3-4 books that feel right and watch the magic unfold. Track what moves fastest by quantity and by dollars to find your star sellers. Don’t be afraid to mark down slow movers, they’ll fly off the shelves faster than you think! Resources and Links: Follow and visit Poopsies on social media: Instagram, Facebook, TikTok Poopsies website: poopsies.com Want expert guidance on inventory strategy? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You are a remarkable retailer making a meaningful impact in your community. Every choice you make, big or small, adds to the story your store tells and the connections you create. Embrace new opportunities like books to bring joy, learning, and comfort to your customers. Keep believing in your vision, keep showing up with your unique passion, and know that your dedication is seen and deeply appreciated. You’ve got this, and your store is a bright light in the world. Keep shining!