061. Marketing Strategies for Global Brands with Nicole Yeske

In this episode of Demand Gen Studio we sat down with Nicole Yeske, the Director of Digital Marketing at Milliken. We discuss the challenges and strategies of B2B marketing, particularly in a large corporation with multiple divisions. Nicole shares her insights on the need for alignment between marketing and sales, marketing to distributors and aggregators, cross-selling and upselling opportunities, and more!🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about marketing strategies for global brands → https://www.boundify.io/blog/marketing-strategies-within-a-global-multi-division-company-with-nicole-yeske📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/