#061- Phil von kid-coins - Eine App für die ganze Familie

from Digital Growth · host Digital Umsetzen

In der heutigen Episode ist Phil von kid-coins zu Gast. Kid-Coins ist eine App, die Familien im Rahmen der täglichen Routinen mit ihren Kindern unterstützt.Nach über 1 1/2 Jahren hat kid-coins bereits über 25.000 registrierte User vorzuweisen. Phil erzählt, wie sie diese für sich gewonnen haben und welche Rolle "klassisches Marketing" dabei gespielt hat. Dabei verrät Phil auch, welche Medien mit Werbung bespielt worden sind und in welcher Kostenkategorie sich kid-coins befindet. Zum Thema User Retention erzählt Phil, wie kid-coins Erstkunden in Bestandskunden konvertiert und was bei den Usern besonders gut ankommt. Wir sprechen außerdem über das Thema Gamification. Du erfährst, wie kid-coins Gamification nutzt, um ihre User aktiv zu halten und was dabei gut und weniger gut funktioniert. Dabei teilt Phil seine Key-Takeaway aus ihrer Gamification-Journey und erzählt, welchen Fehler die meisten Unternehmen machen.

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This episode is 51 minutes long.

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This episode was published on July 19, 2021.

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