061: Turning Thought Leadership Into Business Outcomes With Peter Winick

So you've written that powerful new book, and it's a masterpiece! Without question, you are a renowned speaker and thought-leader in your space. Your book is out on Amazon and you've got shiny copies on your shelf, just waiting to be signed. Quick question for you: what's your strategy for turning that content into "scalable derivatives?" Or asked another way, how do you plan to build and grow revenue streams from your intellectual property?In this episode, we get some great answers from CEO Peter Winick of Thought Leadership Leverage, one of the most experienced and successful experts in the area of turning thought leadership into tangible business outcomes. My favorite Peter Winick quotes (paraphrased) from this episode:"We have deep expertise in helping those with deep expertise.""It's all about authority marketing, gravitas, and scalable derivatives.""I have always been both an entrepreneur and a content junkie!"You can reach Peter Winick here:https://thoughtleadershipleverage.com