061: Why 90% of Podcasts Fail (And How to Be the 10%)

Is your podcast an asset—or just another expensive hobby? Most entrepreneurs jump into podcasting with a "Field of Dreams" mindset: If I build it, they will come. But then reality hits. The downloads don't skyrocket, the editing takes forever, and by episode seven, most creators hit a wall. In the industry, we call this Podfade, and it’s the reason 90% of podcasts disappear. In this episode, I’m joined by podcast strategist and producer Andrea Klunder to discuss how to build a "Powerful Podcast" that actually survives the long game. We’re moving beyond the "standard interview" model and looking at how to use your show as a tool for deep networking, professional clarity, and real-world impact. In this episode, we pull back the curtain on: The Podfade Phenomenon: Why most creators quit just as they’re getting started (and how to ensure you aren't one of them). The "Flexible Format" Secret: Why you don't have to be a weekly interview show to be successful. The Vanity Metric Trap: Why chasing downloads is an exercise in frustration and what data you actually need to track. The Power of the Pivot: I share the "behind the scenes" of why I shut down my previous show to launch this one—and why being authentic is better than being "consistent" with a show you hate. Beyond the Mic: How to leverage your guests and your network to build an ecosystem that funds your lifestyle. Connect with Andrea Klunder: https://www.thecreativeimposter.com https://www.linkedin.com/in/andreaklunder/ https://www.instagram.com/thecreativeimpostor https://www.youtube.com/@thecreativeimpostor   Connect with Christina Kokologiannakis www.christinakokologiannakis.com https://www.christinakokologiannakis.com/the-experience-waitlist  Enjoyed this episode? If you’re a purpose-driven entrepreneur looking to make your next income jump without the burnout, hit Subscribe and leave us a review!