062: How To Market Your Brand During A Recession With Jeremy Miller

We've heard so many stories about businesses struggling through the pandemic. But what about the success stories? How have certain businesses managed to thrive through the chaos and uncertainty?  Jeremy Miller is here to share how he and his team have been able to scale during COVID-19. The secret? He had already recession-proofed his business. Jeremy is a globally recognized branding expert, and the bestselling author of Sticky Branding and Brand New Name. Jeremy can tell you in vivid detail what every recession, starting with the 1989 market crash, is like. He has learned through real, boots-on-the-ground experience. During the 2008 recession, LEAPJob (Jeremy's family business) did not have any slippage in sales. They actually grew, even while the rest of the industry was cratering. Since the start of the crisis, Jeremy and the Sticky Branding team have been working with companies to recover the customers and revenue taken by COVID-19, and helping them to slingshot out of the crisis. Tune in to learn how to: How to adapt your marketing and strategies to serve your clients' changing needs. Shift your mindset to put structures and habits into place that will push you forward. Be a leader that nurtures a safe space for new ideas to come, rather than shutting down every idea that isn't your own.