062 How to Run a Successful Book Launch Team (Street Team)

from The Gatecrashers Podcast · host Amanda Luedeke

Everyone uses launch teams (or street teams) to promote their new books. And almost everyone does a poor job of managing these groups. The Gatecrashers talk about how to run a successful launch team and get the results you need. Amanda Luedeke is literary agent and Vice President at MacGregor & Luedeke, where she has agented since 2009. Charis Crowe is a marketer and freelancer who spent nearly ten years at the gates of publishing before deciding to launch her own self-publishing career.

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This episode was published on November 30, 2020.

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