062 How to Run a Successful Book Launch Team (Street Team)

Everyone uses launch teams (or street teams) to promote their new books. And almost everyone does a poor job of managing these groups. The Gatecrashers talk about how to run a successful launch team and get the results you need. Amanda Luedeke is literary agent and Vice President at MacGregor & Luedeke, where she has agented since 2009. Charis Crowe is a marketer and freelancer who spent nearly ten years at the gates of publishing before deciding to launch her own self-publishing career.