062: Transparency And Painful Honesty For Startups With Rand Fishkin

There is a saying that goes something like this: "It's best to learn from someone who KNOWS the way, GOES the way, and can SHOW the way." When it comes to the high-stakes world of business startups, you want to learn from someone who has been there, done that, and bought the tee-shirt!In this episode, we meet just such a gentleman; Rand Fishkin, who is the celebrated Co-Founder of marketing technology company Moz, CEO of Sparktoro, and author of "Lost And Founder." Widely regarded as one of the most influential internet marketing experts on the planet, Rand joins us to discuss his tips for early-stage entrepreneurs and startups. He also shares invaluable advice from his own entrepreneurial journey, which he transparently describes in his book, subtitled: “A Painfully Honest Field Guide to the Startup World.” My favorite Rand Fishkin quotes (paraphrased) from this episode:"I was a well-behaved kid, but I think I was also a bit of a rebel!""Transparency in business may be hard work, and risky, but it's worth it!""It's better to hire for FIT, and grow SKILLS, rather than the other way around!"You can reach Rand here:https://sparktoro.com