#062: Why Weird Works: What It Really Takes to Stand Out and Connect with Megan Eckman

Welcome to the 29th episode of Take the Leap's second season. In this episode, "Why Weird Works: What It Really Takes to Stand Out and Connect with Megan Eckman" we get a masterclass in embracing brand evolution, trusting your weirdness, and creating a brand that deeply connects — not just converts. Some of our favorite takeaways include: Follow curiosity, not trends. Megan’s success often came from experimenting — not following trends but responding to what customers asked for. Too many businesses skip deep internal work in favor of aesthetics.Having an outlet for joy actually improves clarity, focus, and innovation in your work.Apply for Uplevel Lab (formerly known as Design Jam)A small-group incubator for entrepreneurs who feel stuck in their business and want to ideate new directions through creative collaboration and structured support. https://www.fatcap-design.com/uplevel-lab Guest & Host Information:Guest, Megan Eckman, Founder of Fat Cap Design Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect with Megan:On Instagram @meganmeckmanOn LinkedInVisit the Fat Cap Design websiteLearn more about Design Jam Guest Bio: Megan EckmanMegan has always been drawn to 'impossible' challenges, including starting a business while earning degrees in creative writing and art. After that she tackled:Growing an illustration business in San Jose, CAIllustrating for GoogleBuilding an embroidery kit empire that stocked 200+ shops around the country, kept hundreds entertained with monthly subscriptions, and helped thousands get their crafting fix during the pandemicRebranding that embroidery kit business for 150% increase in sales YoYStarting a UX business to help small businesses redesign their websites, with most clients enjoying a 30% increase in sales YoYAnd now, she’s helping businesses get their spark back with their customer by co-designing authentic and engaging brand experiences at her new company, Fat Cap. Connect with us:Subscribe to our YouTube channel: Take the LeapFollow us on Instagram: @taketheleap_todayFind Ashlan on Instagram & LinkedInFind Tory on Instagram & LinkedIn The CourseThe Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur. Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on:YoutubeInstagram