063: Big-Ticket Marketing With Akbar Jaffer

Most organizations already have within them, the knowledge, solutions, ideas, and strategies that will take them to their next level of success. Unfortunately, those things are hidden under the surface, either obstructed by process, politics or simply lying dormant in the minds of top innovators that haven't been given an opportunity to breathe new life into existing systems. This is where a new set of eyes and ears become invaluable.In this episode, we meet Akbar Jaffer, a B2B Marketing Executive, Technologist, and Chief Marketing Officer. He has found great success playing the role of the new eyes and ears that come into an organization and help them unearth and liberate the gifts they already have hidden in their ranks. My favorite quotes (paraphrased) from Akbar Jaffer in this episode:"Servant Networking is the key to business development success.""Always ask the simple question: how can I help?" "Be fair to others; Karma takes care of itself."You can reach Akbar Jaffer here:https://www.linkedin.com/in/akbarjaffer