063: Inside Playfly Sports with Founder Mike Schreiber

What this episode covers

On this episode of the Sports Business Leaders podcast, we sat down with Michael Schreiber, founder and executive chairman of Playfly Sports, to discuss how he built one of the fastest-growing companies in the sports business ecosystem. Founded in 2020, Playfly Sports has quickly scaled into a major force across sports media, sponsorship, and fan engagement. Today, the company has 1,300+ employees, works with 2,000+ global brands, represents 200+ sports rights holders, and helps partners reach 85% of U.S. sports fans across high school, college, and professional sports.Mike shares his career journey from NBC, Hulu, Comcast, and Altice to launching Playfly, and how the company scaled rapidly through acquisitions and innovation during the pandemic. We also discuss the evolution of the sports sponsorship marketplace, why live sports deliver the most valuable audiences for brands, and where the industry is heading next.If you’re interested in sports media, sponsorship, entrepreneurship, and the future of fan-driven revenue, this is a great episode to check out.

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