063. The Future of Demand Generation and B2B Marketing with Joseph Poschel

In our most recent episode of Demand Gen Studio, we had the privilege of sitting down with Joseph Poschel, Lifecycle Marketing Manager at Lima One Capital. We discussed Joseph's career journey in marketing, insights into the B2B and B2C marketing strategies used in the financial sector, the importance of being platform-agnostic and focusing on marketing behaviors rather than getting caught up in the tools, as well as the future of demand generation and B2B marketing. Hope you enjoy!0:00 Introduction & Joseph's Career Journey7:47 Marketing & Sales Enablement Strategies in the Financial Sector19:46 Hubspot vs. Salesforce24:44 Developing Platform-Agnostic Strategies36:51 Underutilized Hubspot or Salesforce Feature39:28 Future of B2B Marketing with AI43:03 Advice for Your Younger Self🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about the future of demand gen → https://www.boundify.io/blog/the-future-of-demand-generation-and-b2b-marketing-with-joseph-poschel📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/