063:Transforming Agriculture: The Living Water Solution with Mark Spoone

"One of the things I learned through the course of my career is that people don't have any trust, confidence, or faith in you until they feel like you care about them and learn what they need." —Mark Spoone   What if the key to a healthier planet and better food lies right beneath our feet? The way we treat our soil today could transform our future, making it richer and more sustainable for generations to come. With a career spanning multiple industries, Mark Spoone has founded over ten companies and taken three public, all while maintaining a focus on sustainable practices. His latest venture, Living Water, aims to transform agriculture by revitalizing soil health, offering a fresh perspective on how we can nourish both our bodies and the earth. Join Justine and Mark as they explore fresh insights into creating a positive environmental impact through innovative agricultural solutions, restoring soil health with beneficial microbes, enhancing crop health and nutrient density, the rapid improvements possible with regenerative farming, the growing recognition of sustainable practices, the link between soil health and food quality, the importance of teamwork in entrepreneurship, the cost-effectiveness of the Living Water system, the health benefits of nutrient-dense food, and addressing water conservation challenges in agriculture.    Meet Mark:  Mark Spoone is a seasoned entrepreneur with a diverse career spanning financial services, technology, strategic management, real estate, printing, beverage, hemp, artificial intelligence (AI), and agriculture. Known for his innovative approach to sustainable farming, he has founded over ten companies and led many others as CEO, General Manager, Director, or Board Member, successfully taking three companies public. His latest venture, Living Water, focuses on revitalizing soil health through biological fertilizers, aiming to reduce reliance on synthetic inputs and enhance nutrient density in crops. Mark's broad industry experience has provided him with invaluable learning opportunities and the chance to collaborate with some of the industry's finest experts. Driven by a passion for environmental sustainability and a commitment to positively impacting global food systems, he enjoys investing himself in challenges that align with his values. Website LinkedIn X YouTube   Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube   Episode Highlights: 01:13 What is the Living Water?  05:41 Technology and Implementation 11:01 Impact on Soil and Food Quality 18:09 The Challenges Faced by Farmers and Their Need for Financial Support 21:55 Improving the Agronomic Landscape