063 Zero to Hero: The Underground Playbook for Initial Traction with Colin McIntosh

Think gaining initial traction requires a perfect product or deep pockets? Think again. Join us as Colin McIntosh, the founder who turned a bedding company into an Inc. 5000 fastest-growing business, reveals the unconventional strategies that helped him build momentum from nothing. From showing up to pitch competitions in a bathrobe to driving hours through the desert for a five-minute TV spot, discover why sometimes the craziest moves create the best results. Learn the exact framework Colin used to map his market, validate demand, and turn skeptics into evangelists—all before building his first product. Whether you're still in the idea phase or struggling to get an existing business off the ground, this episode delivers the practical, no-BS playbook for breaking through the noise and finding your first true believers. Keywords: startup traction, market validation, early customers, Colin McIntosh, entrepreneurship, crowdfunding success, business growth, customer acquisition, startup strategy, founder story