064: Beyond The Book: How To Build Your Author Brand With Lulu.com

Got questions, ideas, thoughts on the episode? Send us a Text📝 Join the Published Creator Skool community (At the time of this recording, it's free)In this episode, I sit down with Chelsea Bennett, Education & Community Manager from Lulu.com, to explore how authors can think beyond “just a book” and turn their content into a full-fledged brand experience. Whether you’re a coach, course creator, or speaker, this conversation is packed with strategies for turning your book into a powerful business tool—one that supports memberships, bundles, events, and more.We cover:Why spiral-bound books (not available on Amazon!) are game-changers for workbooksHow to use Lulu Direct to sell on your own website with full controlTactics to bundle your book with courses, coaching, and communitiesUsing QR codes to grow your list, drive engagement, and build your ecosystemKickstarter & fulfillment tips using Lulu’s Order Import ToolWhen and why to use ISBNs, and how to avoid common mistakesHow to sell internationally without managing inventory🔥 Bonus Insight: Your book isn’t the final product—it’s the entry point into your brand and your world.🎁 Mentioned in this episode:Lulu Pricing Calculator: https://www.lulu.com/pricingLulu Direct (Shopify/Wix/Woo integration)Free interior templates for planners, journals, and notebooksOrder Import Tool for bulk/kickstarter fulfillmentBook a Monetization Mapping Call (includes a free Bestseller Impact Assessment)🎧 Listen + Watch: → Watch The Episode on YouTube (includes a comprehensive and detailed list of resources mentioned)