#064: EXPERT: Rosanna Connolly: Mastering Impactful Storytelling in the Music Industry

Rosanna Connolly, founder of Morena Coms and a veteran in music industry PR, shares her journey from the Brit School to roles at Universal Music and Apple Music. In this episode, she discusses her unique approach to empowering artists and entrepreneurs through impactful storytelling.  Get to know why defining a strong 'why' is essential for building a successful brand and how storytelling can transform the way artists connect with their audience. This conversation is packed with valuable insights for anyone in the music and entertainment world.Highlights: Rosanna's career path and the founding of Morena Coms. The importance of storytelling and a strong 'why' in the music industry. Overcoming challenges in PR and building a brand that resonates. Insights into the role of PR, earned media, and strategic storytelling. The changing landscape of the music industry with technology and AI.