064: From Dildos To Diamonds With Tania Hogan

How do you create a sales process so bullet-proof that it works across virtually any industry?  Tania Hogan is here to answer that question. I chat with our amazing account manager Tania about how she's found success in sales across a wide range of industries, including growing a sales team from 2 to 7 during the 2008 recession.  She's putting her years of experience in sales to use helping you to refine your processes and figure out what to look for in a sales manager.  Tania's superpower is building authentic connections with every person she meets. Lucky for you, she's your first contact here at Anansi Content. Tania has sold everything from denim to diamonds, and is known for creating innovative approaches to driving business forward. She's all about developing focused strategies that achieve long-term results, and lattes with honey and cinnamon.   When not leading our partners through the Anansi Onboarding Process, Tania is chasing after her 2 young nephews, and exploring thrift shops in downtown Vancouver.    In this episode, Tania dives into... Tune in to learn how to: Use the power of story to find success in sales across multiple industries  Define what it means to qualify a client and create a clear qualification process Authentically connect with customers to find logical solutions to their problems