064: Inside Imprinted Supplies: Quality, Connection & Growing a Permanent Jewelry Brand

In this episode, we sit down with Tiffany, founder of Imprinted Supplies, to share the story behind her journey from making jewelry to building a trusted wholesale supply brand for the permanent jewelry industry. What started in 2014 with a disappointing birthstone necklace purchase for her daughter turned into a full-blown business rooted in quality, intention, and truly understanding what artists need.Tiffany shares how she launched her business while working full-time as a nurse, grew through the challenges during 2020, and eventually shifted fully into her jewelry brand as it took off. We talk about her early experience in permanent jewelry, her pivot away from in-person services, and how that led her into designing connectors and manufacturing exclusive products in-house.This episode is packed with real talk and real strategy, from thinking like a buyer instead of a seller, listening to customer feedback, and building trust through consistent quality, to marketing through education and simplifying the customer experience. We also dive into chains, gauges, jump rings, metal pricing, e-commerce, PJX (Permanent Jewelry Expo - Tiffany will be there again this year!), and the importance of focus when growing a business.If you’re a permanent jewelry artist or product-based business owner looking to build something sustainable, this episode is full of inspiration, insight, and practical takeaways you can actually use.Instagram: https://www.instagram.com/imprinted.supplies/?hl=enEtsy: https://www.etsy.com/shop/ImprintedSupplies?page=2#itemsWebsites: https://imprintedsupplies.com/