EPISODE · Jun 13, 2016 · 32 MIN
064 Why design thinking is changing government
from GovComms: The Future of Government Communication
David interviews two people who are doing amazing work at the London Borough of Bexley. Anne-Louise Clark is the Head of Organisational Development and Internal Communication for the London Borough of Bexley and Ellen Care is the Internal Communications Officer. Anne-Louise and Ellen discuss how design thinking has changed the way their local government operates. In this episode, you'll learn: 2:20 What is the Bexley Innovation Lab? (And how it is different from anything they have done before) 3:51 Why is design thinking different to government's business-as-usual? And what are the steps in design thinking? 6:35 How was design thinking received by the London Borough of Bexley? 9:25 A problem design thinking solved which traditional processes could not (and saved the Borough of Bexley money) 11:56 How to increase the use of government services 14:41 What is User Research? (And why it can be better than surveys and focus groups) 18:32 How do you know if you're solving the right problem? 22:20 How does design thinking change the way internal communications is run? 26:58 The struggles of getting government to adopt design thinking (and how you can overcome these challenges) 29:23 How User Research overcomes survey fatigue Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
David interviews two people who are doing amazing work at the London Borough of Bexley. Anne-Louise Clark is the Head of Organisational Development and Internal Communication for the London Borough of Bexley and Ellen Care is the Internal Communications Officer. Anne-Louise and Ellen discuss how design thinking has changed the way their local government operates. In this episode, you'll learn: 2:20 What is the Bexley Innovation Lab? (And how it is different from anything they have done before) 3:51 Why is design thinking different to government's business-as-usual? And what are the steps in design thinking? 6:35 How was design thinking received by the London Borough of Bexley? 9:25 A problem design thinking solved which traditional processes could not (and saved the Borough of Bexley money) 11:56 How to increase the use of government services 14:41 What is User Research? (And why it can be better than surveys and focus groups) 18:32 How do you know if you're solving the right problem? 22:20 How does design thinking change the way internal communications is run? 26:58 The struggles of getting government to adopt design thinking (and how you can overcome these challenges) 29:23 How User Research overcomes survey fatigue Hosted on Acast. See acast.com/privacy for more information.
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064 Why design thinking is changing government
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