#065 - An Unapologetic Brand with Lauren Jones

I'm joined this week by one of my Unapologetic Retreat co-hosts, Lauren Jones. Lauren is the founder and CEO of Box Creative, the global brand design consultancy dedicated to helping purpose-led organisations and female leaders grow their brand through bold strategy, design and experiences.Lauren shares her thoughts about building an unapologetic brand. She believes that building a brand that truly reflects who you are and what you stand for is based on showing up authentically and creating the visual and verbal identity that allows you fully own your message and mission.Lauren explains the power of niching, and what that really means. When you carve out your own space, there is no competition.UNAPOLOGETIC RETREATSJoin us In Conversation via Zoom on June 27 at 1:30pm EST / 6:30pm BST where we'll be answering questions and sharing more about our upcoming Unapologetic Retreat to be be held in October in the beautiful Algarve of Portugal.Register here: https://www.unapologeticretreats.com/in-conversationABOUT LAUREN & BOX CREATIVEYour brand is your most powerful business asset, winning the hearts and minds of your audiences.It’s the not-so-secret “secret” to a high valued, fully-functioning, aligned business that grows.Or a harmonious team, rich culture and effective organisation with great impact.The difference between a ‘meh’ brand and a brand built with Box Creative? We’ll build you a brand that truly represents you and your purpose.A brand that speaks for you when you’re not there - selling your vision, your message, and your services. A brand that expresses what makes your organisation different without saying a word.We’ll build you a brand that brings a sustainable fan base who can’t help but tell every person and their dog about you.Website: https://box-creative.co.uk/Connect with Lauren on LinkedIn: https://www.linkedin.com/in/-laurenjones/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com