065: Becoming The Brand Amplifiers/ Takicha Roundtree

Warrick and Takicha Roundtree married right out of high school and have been married for 23 years. They have 2 daughters, Zahria and Sierra, both influencers and have dedicated their lives to the success of their daughters. They are committed to the idea that anyone can plan life around doing what you love and the money will find you. They have helped create viral content on youtube for their oldest daughter and have managed to curate a successful career for their youngest daughter, known as DJ Beauty and the Beatz, also one of the most sought after DJs in the U.S. They have worked with companies like the Smithsonian, Apple Music, VH1, BET Black Girls Rock, Verizon, ESSENCE Music Festival, Toyota, MTV, Target, Abercrombie & Fitch, The Obamas and so many more. As their daughters are growing up, venturing off, and spreading their wings, the Roundtrees have started a new boutique branding agency geared towards helping startups and minority businesses effectively brand themselves through story telling. They are now known as The Brand Amplifiers LLC.