065: Brennan Dunn - Leveraging Automation To Get More Engagement and Sales

On today’s show I’m talking with Brennan Dunn. Brennan is a longtime friend. He's been around since the very early days of ConvertKit. He helped me review pull requests from our very first developers.These days Brennan is an expert in all things email marketing and automation. He’s fantastic at segmenting lists, personalizing content, using Liquid, and other advanced techniques to create a custom experience for subscribers.We talk about some of the ways you can gradually get into automation. We go over some examples of the advanced things Brennan does with Liquid and snippets to create custom experiences for subscribers. We also talk about how you can earn more money from email with these systems, and much more.In this episode, you’ll learn:Strategies for tailoring your website to boost engagement & salesHow to free up more time so you can focus on growing your audienceBrennan’s tips for creating and sharing the right content for your audienceHow to make your repurposed content feel fresh & relevantLinks & ResourcesConvertKitShopify’s LiquidRightMessageBrennan Dunn’s LinksCreate & SellCreator Email Template PackDouble Your FreelancingBrennan’s book: Double Your Freelancing RateMastering ConvertKitFollow Brennan on Twitter