065: Eat Cool Beans the Plant Based Way

Have you ever wondered what it takes to start a business? Add to that a business in a very niched market during a pandemic? Is it difficult to start a food manufacturing business? What do you do when you hit bumps in the road? During a recent conversation with Tyler Mayoras of Cool Beans, we discussed this and more. Tyler went plant based in 2017 after attending a conference where he heard a shocking statistic about greenhouse gases and animal agriculture being at 15%. After his own research, he discovered it was more like 16 – 19%. That was all it took for him to decide to do his part to not contribute the greenhouse gases to the best of his ability. He gave up meat and dairy and then cofounded Cool Beans. He immediately noticed incredibly benefits. He lost 25 pounds, increased his energy, improved his blood work numbers and much more. He cofounded Cool Beans shortly before the initial shutdowns from the pandemic. After a few unexpected bumps in the road, Tyler and the entire Cool Beans team knew it was simply a matter of time to figure out what came next. Their market reach is expanding rapidly with Cool beans placed in many locations throughout the country. Percentage of Plant Based Eaters by population groups Historically, 1% of the population identifies as vegan. In the last four years this number has increased to 3%. Millennials are at about 6% and Gen Z are right at 10%. www.EatCoolBeans.com https://www.linkedin.com/in/tylermayoras/ Clubhouse: @tylermayoras