#065 - Google’s AI Moat?

Puppy joins the pod!We discuss Apple’s announcement integrating with Google’s Gemini to power Siri.And we do a deep dive into how Google with search, chrome, android, YouTube and AI Overviews along with their Apple/Siri announcement has created a continuous loop where Google is still king.If you’re running paid search campaigns on Google, we think this episode will give you some confidence to continue investing in this channel. Enjoy!Apple/Google Siri announcement: https://blog.google/company-news/inside-google/company-announcements/joint-statement-google-apple/Want to learn more about us and our services? Reach out!Steve:https://collective42.com/Trevor:https://www.r40collective.com/#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax