065: "Save Your Couch Money, We're Here To Innovate" with Transit22

Let's be real, folks - the music industry is focused around quantity over quality. We have a lot of demands on our time to deliver content to numerous platforms in order to "stay relevant". But do we? Is it possible to have a deeper connection with the people that dig our music? Let's look at what Transit22 has been doing to carve out his career. He's a heavyweight in Calgary's Hip Hop scene with a true, authentic story, passion for his art and connection with his ever-growing fanbase. The pandemic has seen him grow exponentially in his personal life as a father, more connected to what really matters (that whole purpose thing) and in our conversation we get into how that's all dripped into the business of being a lockdown artist.  Learn more about all the radness he's got going on at here, join the "Couch Money Family" for a weekly dose of exclusive, behind the scenes content and stories from Transit himself. Show some love on the socials and be sure to share this out with those you care about. Especially those who need a bit of inspiration in innovating their brand.  About Transit22 What's your "walk up" song? Jay-Z “Public Service Announcement” What’s one thing you'd change about your industry? Everyone always being “on” all the time. There’s a workaholic nature of our industry and I burned myself out by being connected and working 24/7. Sometimes now I will text my producer or other people I am working on a project with and just be like “yo I need the night off from this on some mental health shit” and it’s understood and encouraged. I feel like I would have snapped at someone for saying something like that to me when I was in my most workaholic state but now I believe in finding time to recharge to ensure I find peace and can allow my brain to create and dream rather than always on business mode. ___________________________________ About Music Fit Collective We'll keep it simple.  We're empowering 10,000 musicians by 2022 to live well so they can share their gift with the world.  We are a network of musician-first health and wellness professionals, specializing in movement, nutrition and mindset for the very unique lifestyle demands of the creative. Based in the Foothills of the Great Canadian Rockies, we serve as a launch pad with international reach to help you connect with the professional services you need to bring your "Eh" game (see what we did there...) both on and off the stage. We offer in house musician wellness certification, education, services and we only partner with those that speak to the same vibe of personal and professional development and world-class service. Wanna learn more? Wanna help? Head to www.musicfitcollective.com --- Send in a voice message: https://anchor.fm/themusicfitpodcast/message