065: Texting As A Conversational Marketing Tool With Andrew Kimmell

Sometimes the most powerful business development strategies are simple, elegant, and sitting right under our noses! (Literally in our pockets!) There are strong new shifts in the mobile technology landscape that are showing the absolute effectiveness of "texting" in a business development context. Organizations of all sizes are finding that their internal business development teams are able to leverage conversational marketing techniques to create strong business outcomes.In this episode, we meet Andrew Kimmell, who is a Creative Entrepreneur, Co-Founder & Chief Marketing Officer at TextUs. TextUs provides business teams with a real-time, one-to-one connection with their customers to communicate faster and build better business relationships.  My favorite quotes (paraphrased) from Andrew in this episode:"GIVE, GIVE, GIVE, then ask!""There's a whole new world (waking up to the use) of text messaging as a conversational marketing tool!""Keep It Real"You can reach Andrew Kimmell and Textus here:https://textus.com