065. The Role of Gifting in Demand Generation with Kris Rudeegraap

In this episode of Demand Gen Studio, we sat down with Kris Rudeegraap, CEO of Sendoso, about the role of gifting in demand generation. Sendoso is an AI-Enhanced gifting and direct mail automation platform founded to automate corporate gifting and direct mail.We discussed the importance of personalizing gifts to create meaningful impressions, and how gifting can complement digital marketing strategies. Kris shares his insights on cost considerations, the effectiveness of combining channels, and actionable strategies for implementing gifting in marketing and sales efforts.We hope you enjoy!0:00 Introduction1:09 The Birth of Sendoso4:42 The Role of Gifting in Brand Awareness10:55 Combing Digital & Physical Marketing Strategies16:11 Cost Considerations in Gifting20:09 Actionable Insights to Implement Gifting🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about gifting strategies → https://www.boundify.io/blog/the-role-of-gifting-in-demand-generation-with-kris-rudeegraap📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/