#065 What Changes to Make After Finding Product-Market Fit (Part 2)

Reaching product-market fit always means that changes are coming for your startup. The obvious changes are often in sales and marketing, but they aren’t the only ones. The entire company needs to change. This includes the user experience, the buyer experience, and even the way that you build your product. If the right changes aren’t made, you risk falling behind your competitors. On the latest episode of the Midstage Startup Momentum Podcast, startup coach Roland Siebelink discusses some of the changes that come after tech startups find product-market fit. He explains how companies can make these changes and what happens if they are slow to adopt necessary changes within the company. Moving the focus from the available market to the serviceable market to the obtainable market. The change in mentality that every part of the company must make after product-market fit. Understanding the capacity your startup needs to capture the market and stay ahead of competitors. The difference between the user experience and the buyer experience. How to design products that will have built-in upgrades.