#066 - Local Search Ads Eating Organic? episode artwork

EPISODE · Feb 3, 2026 · 46 MIN

#066 - Local Search Ads Eating Organic?

from The Collective · host Trevor Norton & Steve Peron

If you’re doing SEO or paid media for local service businesses this ones for you.  We discuss how Google has recently shifted the way paid vs organic results appear in the Google map pack listings and what this means for businesses.We then end with a few things we’ve done recently to improve productivity and mental clarity.Enjoy!Want to learn more about us and our services? Reach out!Steve:https://collective42.com/Trevor:https://www.r40collective.com/#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

Episode metadata supplied by the publisher feed · Published Feb 3, 2026

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#066 - Local Search Ads Eating Organic?

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