066 - Time for Learning mit Markus Wigbels – Zukunftssicheres Tracking im Affiliate-Marketing 2/2

from Next Level Affiliate Marketing Podcast · host Nawid Company

In Time for Learning sucht dein Host Nawid Company das Gespräch mit anderen Branchenexperten. Hier erfährst du, wie es im Affiliate Bereich wirklich läuft und was die neusten Trends sind. Machst du also bereits Affiliate Marketing und arbeitest in dem Bereich, bist Merchant und betreibst deinen eigenen Online-Shop oder möchtest dich einfach weiterbilden, dann bist du hier genau richtig. Im zweiten Teil der heutigen Folge Time for Learning sprechen Nawid Company und sein Experten-Gast Markus Wigbels, CEO von EASY Marketing, über die Herausforderungen rund um Google Analytics 4 und alternative Tracking-Tools. Zudem diskutieren sie die Risiken von Chrome-Extensions für das Affiliate-Marketing und warum Transparenz entscheidend für eine erfolgreiche Branche ist. Heute geht es um folgende Themen: - Advertiser-Datenanalyse - Affiliate-Netzwerke & Werbeplattformen - Best Practices für Conversion-Tracking - Cookie-Manipulation & Tracking-Sicherheit - Fraud im Affiliate-Marketing bekämpfen - Fraud-Detection-Methoden - Google Analytics 4 Probleme & Lösungen - Google Tag Manager - Performance-Marketing-Kontrolle - Tracking-Fehlermeldungen erkennen - Tracking-Optimierung für Advertiser

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This episode is 37 minutes long.

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This episode was published on February 3, 2025.

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