066: Why Your Podcast Isn't Showing Up in Apple Search (And the Keyword Fix That Actually Works)

If your podcast isn't showing up in Apple search, the problem usually isn't your content - it's your keywords. Podcast SEO is one of the most overlooked tools podcasters have for getting discovered by the exact listeners they're meant to serve.Last Saturday, I had the best time speaking at the New England Podcasters Group meetup in Westford, Massachusetts, and I turned the whole thing into an interactive workshop on podcast discoverability. I handed out index cards with real podcast names and asked everyone in the room: just from the name, what do you think this show is about? Almost nobody got it right. And that was exactly the point.What you'll learn:Why a clever podcast name can actually hurt your ability to get found (and what to do instead)The three questions to ask about your podcast name right nowWhere your keywords need to live to be found by Apple's search algorithmThe "don't list" -- what to remove from your show title immediatelyHow one podcast name change led to a 200% increase in downloads in just seven daysThe real numbers behind podcast competition (and why your odds are better than you think)Resources mentioned in this episode:Episode 20: https://kpcreativemedia.com/podcast-episode-page/020-simple-name-change-that-can-grow-your-podcast-audience/ Workshop: Podcast Keyword Strategy - Wednesday, June 17th at 3 pm ET. Grab your spot at https://kpcreativemedia.com/linksConnect with Kim:Join the email list for weekly guidance at https://kpcreativemedia.com/newsletter