#067: GEO statt SEO? Wie Onlinehändler in ChatGPT, Google AI & Co. sichtbar bleiben

from E-Commerce Inspiration Podcast: Einblicke in den Onlinehandel mit Thomas Leskowsky · host exvomo

Ist SEO tot? Oder erlebt Suchmaschinenoptimierung durch KI gerade ihre größte Renaissance? In dieser Podcast-Folge spricht Thomas Leskowsky mit drei renommierten Experten aus der österreichischen SEO- und GEO-Szene: Jan Königstätter, Sebastian Prohaska und Alexander Leopoldinger-Heiden. Gemeinsam diskutieren sie: Was hinter dem Begriff Generative Engine Optimization (GEO) steckt Warum ChatGPT, Gemini, Perplexity und Google AI Search das Suchverhalten verändern Welche Rolle klassische SEO-Maßnahmen künftig noch spielen Warum Marken, Bewertungen und externe Erwähnungen wichtiger werden Welche Plattformen KI-Systeme als Quellen bevorzugen Wie Onlinehändler ihre Sichtbarkeit in KI-Systemen verbessern können Konkrete Praxisbeispiele, Quick Wins und Zukunftsprognosen Eine Pflichtfolge für alle Onlinehändler, Marketer, Agenturen und Unternehmen, die auch in der KI-Ära sichtbar bleiben möchten.

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This episode was published on June 16, 2026.

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