#067 - Lucas Posada: How do you sell a dream when the project doesn’t exist yet?

If we’re not trying to find the heart and soul of this project, then who will?After two decades as a sustainable architect in New York, Lucas Posada stepped out of traditional practice to co-lead the New York office of Bloom, one of the world’s leading architectural visualization studios.Today, Lucas helps tell the story of architecture—not by explaining it, but by making you feel it. He’s worked on everything from waterfront resiliency plans for Manhattan to the Climate Exchange on Governor’s Island, helping some of the world’s biggest firms like BIG, OMA, and SOM distill their vision into a few unforgettable images.In this episode, we explore what it means to “sell” sustainability through images and emotions, why good architecture always starts with courage, and how a single rendering can hold the power to shape a city’s future.To explore more about Lucas Posada and his work, you can follow him on Linkedin, and Instagram or visit their website https://www.bloomimages.de/Join me, Ladina, on this green journey, and don't forget to subscribe for more insightful conversations about sustainable living and architecture and drop us a review. If you have suggestions for future guests or topics, I'd love to hear from you on my socials!Let's explore the world of green architecture, one conversation at a time.Contact: Ladina ⁠⁠@ladinaschoepf⁠⁠Website: ⁠⁠⁠⁠buildinggreenshow.comProduced by: ⁠⁠marketyourarchitecture.com⁠