Mikko Koskinen | Translating a Local Category to New Markets | Kyrö Distillery | 067

Join The Maffeo Drinks Substack for Episode Analysis!In episode 67 of the Maffeo Drinks Podcast, host Chris Maffeo continues his conversation with Mikko Koskinen, co-founder of Kyrö Distillery, from the previous episode. They discuss the integration of food and drink culture in society, the challenges of building a brand, and exporting distillery products. Mikko shares his insights on market dynamics, cultural references, and the importance of personal involvement in brand growth. The discussion also emphasizes the significance of long-term planning and adaptability in the spirits industry. 00:00 Introduction and Episode Overview 00:23 Cultural Integration of Food and Drink 01:41 Nordic Whiskey and Food Culture 03:49 Export Strategies and Market Penetration 07:44 Challenges in Distribution and Brand Building 12:09 Importance of Local Knowledge and Experimentation 18:17 Entrepreneurial Insights and Personal Stories 35:53 Conclusion and Final Thoughts This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.