067 Reality Check Your Business Idea: The Hard Truth About Market Research with Andrew Muir Wood

Think you've got the next billion-dollar idea? Hold that thought. In this eye-opening episode, research expert Andrew Muir Wood reveals why 42% of startups fail by building something nobody wants - and how to make sure you're not one of them. Discover the counterintuitive approach to customer research that saved one founder from wasting six months building the wrong product. Learn why watching a bank employee copy-paste between spreadsheets led to a game-changing business insight, and why your mom's opinion about your startup might be your biggest danger signal. Whether you're validating your first idea or scaling your tenth company, this episode delivers the practical, no-BS guide to making sure you're building something people will actually pay for. Keywords: market research, customer validation, startup research, product market fit, customer discovery, startup validation, founder research, business idea validation