#068 Precision OS Co-Founder & CEO Danny Goel: Focus on What Customers Actually Want, Not What We Think They Want

Few professionals need to be perfect at their job as much as a surgeon. The trick for surgeons is trying to become skilled and experienced at performing surgery without being able to practice on real patients. Fortunately, Precision OS is helping to solve the problem of surgeons lacking hands-on experience by using VR to simulate real-life conditions of a surgery that can help surgeons gain experience and assess their performance. The Vancouver-based startup is creating technology that could change the medical field for the better. Precision OS co-founder and CEO Danny Goel visited with startup coach Roland Siebelink on this week’s episode of the Midstage Startup Momentum Podcast. Danny talked about there is a need for this kind of technology and how Precision OS can make a positive change for both doctors and patients. They also discussed Danny’s unique journey from the medical field to the startup world: How Danny has his co-founders built their team based on the company’s three pillars. The reason Precision OS took an indirect go-to-market approach. The key to getting large MedTech companies to meet with a small startup. How partnerships with professional associations have driven the company’s marketing. The three metrics Precision OS uses to measure success. How Danny receives the advice and recommendations he receives from mentors and advisors.