068 - The female advertising revolution with Bec Brideson

The global economic revolution is coming. But it’s not about technology, or innovation or the latest app. It’s all about women. Woman make around 70% of domestic purchasing decisions. Despite that fact advertising companies have ignored this fact. That’s because the ad industry is one of the last bastions of male domination in the corporate world. That means there is a huge opportunity for innovative ad agencies to take advantage of. Bec Brideson is an advertising guru and a pioneer in female targeted advertising. She has made it her mission to help companies to get a slice of this $28 trillion consumer pie.