069: Business Benefits of Live Tweeting a Conference Event [Case Study]

I am a self-professed Twitterholic -- that's someone who is addicted to Twitter. Truth be told, the changes on the channel have me keeping an eye on things from afar; yet, this remains my very favorite social media channel, and it should be yours, too. For a global event, the Nuclear Industry Summit, ECI Communications was hired to promote the event with a website from scratch, a Twitter stream from scratch, public and media relations, and video production. It was a huge event with three months to pull it off. I was the Twitter peep behind the scenes for the entire event. Twitter Nuclear Energy Story This episode of The Heart of Marketing is a story about live tweeting for an event and what happens prior and beyond. It consists of my tips (I am Jayme Soulati, BTW) on how to use Twitter with best practice to realize the goals for the event. There was strategy, a thoughtful approach to tweets, a very thoughtful approach to engagement, and a need to bone up on the subject matter quickly to be smart when tweeting. I can honestly share that Twitter was responsible for 90% of the traffic to the nascent website prior to the first multi-media news release being published. Learn from this episode and please do consider Twitter as one of the best media for your event and even daily content marketing. You Might Like A Nuclear Energy Case Study