069: “It’s boring to be one dimensional.” Entrepreneurship, business strategy and the fastest growing Filipino directory listing with Cristina Espiritu

Business Strategist, Entrepreneur and Mediator Cristina Espiritu thinks that the “old boys club” has been around for so long. She shares her positive attitude when she was mistaken as a Korean bride while going to grad school in Pennsylvania, her expertise in business valuations, what inspired her to create the fastest growing directory listing for Filipino businesses, entrepreneurs & creatives, and much more.Learn more about Cristina’s current business ventures at http://myjeepneystop.com/ or https://420foodieclub.com/ --For our latest updates and FINAL community events, check out our newsletter, published Friday, May 23rd, 2025: https://mailchi.mp/e9ab60aa7aeb/tfaw-project--NEWSLETTER: Receive the latest stories, updates, and media coverage by subscribing to our FREE newsletter: TFAWPROJECT.COMABOUT US: From 2019 to 2024, The Filipino American Woman (TFAW) Project was a podcast that strengthened Filipino voices one conversation at a time through all things life, culture, and personal development. Learn about the latest happenings of the show, which'll be announced SUMMER 2025: TFAWPROJECT.COMACADEMIC PAPER: Special thanks to the Bulosan Center for Filipino Studies at UC Davis for the opportunity to present our academic paper, Pinay Podcasters: Building a Self-Sustaining Community Through Storytelling, Collective Healing & Learning, and Collaboration. The initial draft is now available! Read more at http://pinaypodcasters.com/RECOGNITION: In December 2020 and December 2021, we received an Honorable Mention at the Asian American Podcaster's Golden Crane Podcast Awards. August 2020, Jen Amos participated as a speaker on behalf of TFAW Project for PodFest Global, which now holds the GUINNESS WORLD RECORDS™ title for Largest Attendance for a Virtual Podcasting Conference in One Week. May 2020, we were recognized as “Amplifying Asian Women Voices” on Spotify during AAPI Heritage Month.We've also been featured in Realtime Community Oakland, Mochi Magazine, Ossa Collective, SUPERBANDS, Chopsticks Alley, FoundHer by Entrepinayship, Spotify, PodFest Expo, Philippine American Foundation for Charities, When In Manila, You Are Collect;ve, San Diego Union Tribune, NBC 7 San Diego, and much more! Read more at: https://linktr.ee/tfawproject.featured CONNECT WITH US: Instagram @thefilipinoamericanwoman, Facebook @thefilipinoamericanwoman, Twitter @thefilamwoman, YouTube @thefilipinoamericanwoman, LinkedIn @tfawproject, Pinterest @tfawproject, or TikTok @tfawprojectLearn more about your host, Jen Amos, at https://linktr.ee/thejenamosContact Us at [email protected] This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.tfawletters.com/subscribe