069: Profit vs Cash Flow: Why You’re Confused (And Losing Money) with Jennifer Hewitson

Why does your business look profitable on paper… but your bank account tells a completely different story? If you’ve ever wondered where your money is actually going, or why things feel tight despite “making money,” this episode is going to clear things up.In this episode of You Are Your Biggest Asset, host Carina Groombridge is joined by Jennifer Hewitson, founder of Hewitson Bookkeeping, to break down one of the most misunderstood topics in business: the difference between profit and cash flow. They unpack why these numbers don’t always align, what’s really happening behind the scenes, and how a lack of clarity can quietly cost you money.Jennifer shares practical insights on everything from managing your books and understanding your reports, to avoiding common mistakes that create unnecessary stress and financial pressure. Whether you’re DIYing your bookkeeping or ready to outsource, this conversation will help you feel more confident, informed, and in control of your numbers.Key Takeaways:✔ Profit and cash flow are not the same, and confusing the two can lead to poor financial decisions.✔ Strong financial systems, regular tracking, and clear visibility into your numbers are essential for sustainable growth.✔ Avoiding your finances only creates more stress. Getting support and understanding your numbers puts you back in control.Call to Action (CTA):Did this episode resonate with you? Don’t forget to hit the Follow button on Spotify so you never miss an episode of You Are Your Biggest Asset. And if you found value, leave a review to help more business owners discover the show!Links and Resources Mentioned:📲 Instagram: ⁠https://www.instagram.com/carinagroombridgecoaching/⁠📲 Facebook: ⁠https://www.facebook.com/carina.groombridge⁠📲 LinkedIn: ⁠https://www.linkedin.com/in/carina-groombridge⁠🌐 Website: ⁠www.carinagroombridge.com⁠📅 Schedule a Call: ⁠https://calendly.com/bookcarinagroombridge/discoverycall⁠💲Work With Jennifer: https://hewitsonbookkeeping.com/ About the Host:Carina Groombridge is a business coach, entrepreneur, and mom who helps service-based business owners scale sustainably while embracing their role as their biggest asset. With a mix of actionable strategies and mindset work, Carina empowers her clients to create thriving businesses without burnout.Closing Message:Your business will only grow as much as YOU do. Remember to invest in yourself, because you are your biggest asset!This podcast is hosted by Carina Groombridge, produced and edited by Robyn Flynn from Le Studio Quinze.