07 - Common Email Marketing Mistakes - And How to Avoid Them

Welcome to Episode 07 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re focusing on 5 common email marketing mistakes and what you can do to avoid them. Listen in today to see if any of these mistakes sound familiar to you. Because if these flaws are present in your email marketing strategy, they are costing you leads, sales and money and the good news is, most of them are easily fixed. Today you’ll learn: - How to write less boring email copy- How to use personalisation to your advantage- What permission marketing means- Why making it hard for people to unsubscribe is a mistake- The importance of being consistent- 5 “First Impression” mistakes most people make with their email marketing- Tips on using graphics effectively in your emails