#07: Diversifying your app monetisation strategy with Jenny Kay Pollock (Lead Monetization Program Manager @ Together Labs: Creators Of VCOIN, IMVU & WithMe)

Jenny Kay Pollock leads monetization at Together Labs, where she focuses on strategies that help keep IMVU a top social app.  Previously, she drove customer strategy for an ad tech company and created systems to manage customer relationships for two leading augmented reality startups. Jenny routinely speaks on mobile monetization, women in the workplace, and building a tech career. She has published on these topics in outlets like Forbes, Hackernoon and Ellevate. In this episode, we talk about Jenny's framework for diversifying your monetization strategy, and her qualitative background that helps her to have a unique perspective & enables her to leverage user research to increase revenue. Jenny's website where you can find tons of free & helpful resources on monetization diversification, Leveraging User Research to Increase Revenue,  Worksheet & more. Jenny's Linkedin profile Together Labs - Creator of IMVU