EPISODE · Jul 11, 2025 · 27 MIN
07 Is the Event World Too Afraid to Actually Innovate? with Sarah Soliman
from EVENT ABOUT IT: Event Marketing, Strategy & Business Growth · host Megan Martin
If your event awards show feels like a low budget Oscars and your panel session is just three people nodding at each other in agreement, it’s time to tune into this episode. This week on Event About It, Megan Martin sits down with Sarah Soliman, powerhouse content creator and Founder of Soliman Productions, to say what we’re all thinking: the events industry keeps talking about innovation, but it’s stuck in a loop of recycled formats and last-minute scrambles.We drag dry panels, boring awards shows, and fake community promises right into the spotlight. With a camera in one hand and a mic drop in the other, Sarah brings the receipts on how the events industry is failing its own narrative and what needs to change to actually engage people.From all-male panels and highlight reels with zero energy, to CEO fireside chats that are more smoke than substance, we’re calling “cut!” on it all. Oh, and if your networking event involves a sad cheese tray, we’re swiping left.About the Guest:Sarah Soliman is the President and CEO of Soliman Productions, a powerhouse event content agency helping brands capture moments that matter. With a background in broadcast media and years of leadership across MPI and beyond, she’s built a reputation as one of the most respected creative and strategic voices in the events industry.What You'll Learn:How to rework panels and award shows to actually keep your audience engagedWhat content creators know about consistency and planning that event pros need to learnThe biggest frustrations with industry events and why the word “community” is getting overusedHow to deliver content that matches your brand values instead of just repeating buzzwordsWhy events must start practicing what they preach on inclusion, engagement, and innovationWant to hear more from Sarah?Listen to the Dynamic Dialogue After Show wherever you get your podcasts or on YouTube. Have a wild event story you want to share? Tell it to us at eventaboutitpodcast.com so we can play it on an upcoming episode.Keep growing, keep laughing, and for the love of panels, keep eventing about it.Connect with Megan HEREConnect with Sarah HERE
What this episode covers
If your event awards show feels like a low budget Oscars and your panel session is just three people nodding at each other in agreement, it’s time to tune into this episode. This week on Event About It, Megan Martin sits down with Sarah Soliman, powerhouse content creator and Founder of Soliman Productions, to say what we’re all thinking: the events industry keeps talking about innovation, but it’s stuck in a loop of recycled formats and last-minute scrambles.We drag dry panels, boring awards shows, and fake community promises right into the spotlight. With a camera in one hand and a mic drop in the other, Sarah brings the receipts on how the events industry is failing its own narrative and what needs to change to actually engage people.From all-male panels and highlight reels with zero energy, to CEO fireside chats that are more smoke than substance, we’re calling “cut!” on it all. Oh, and if your networking event involves a sad cheese tray, we’re swiping left.About the Guest:Sarah Soliman is the President and CEO of Soliman Productions, a powerhouse event content agency helping brands capture moments that matter. With a background in broadcast media and years of leadership across MPI and beyond, she’s built a reputation as one of the most respected creative and strategic voices in the events industry.What You'll Learn:How to rework panels and award shows to actually keep your audience engagedWhat content creators know about consistency and planning that event pros need to learnThe biggest frustrations with industry events and why the word “community” is getting overusedHow to deliver content that matches your brand values instead of just repeating buzzwordsWhy events must start practicing what they preach on inclusion, engagement, and innovationWant to hear more from Sarah?Listen to the Dynamic Dialogue After Show wherever you get your podcasts or on YouTube. Have a wild event story you want to share? Tell it to us at eventaboutitpodcast.com so we can play it on an upcoming episode.Keep growing, keep laughing, and for the love of panels, keep eventing about it.Connect with Megan HEREConnect with Sarah HERE
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07 Is the Event World Too Afraid to Actually Innovate? with Sarah Soliman
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