:07 La Madame Propre de la data - Sandrine Le Cam - Dataenso

from L'Annonceur · host FeuilleBlanche

Et si la moitié de vos emails n’arrivaient jamais ?Vous avez investi des milliers d’euros en campagnes marketing. Mais combien de vos messages arrivent réellement dans les boîtes de réception ? Combien sont envoyés à de mauvaises adresses, à des contacts obsolètes, voire… à des personnes décédées ?C’est le combat de Sandrine Le Cam avec Dataenso : nettoyer et valider les bases de données des entreprises pour éviter des pertes massives de performance. Dans cet épisode, elle revient sur :- Les erreurs du passé : de la campagne de fax nocturne aux salons mal ciblés, les leçons d’une marketeuse aguerrie.- Le problème invisible mais critique : pourquoi la majorité des entreprises sous-estiment la qualité de leurs données clients.- Les solutions concrètes : comment Dataenso aide les entreprises à récupérer des bases propres et exploitables.Un podcast conçu et produit par FeuilleBlanche, l’agence qui crée des contenus et des médias d’inspiration pour les marques et les dirigeants.À vos écouteurs 🎧Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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This episode is 13 minutes long.

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This episode was published on February 8, 2025.

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